About us
Oropuro Pet® was born out of Sabrina Vitali's passion for the world of dogs, which she developed through breeding, the show ring and her day-to-day work with professionals in the sector.
A Border Collie breeder since 1993, with a recognised kennel name and winner of world, European and international beauty titles, Sabrina is also an ENCI judge for dog shows and grooming, accustomed to assessing every detail of each dog's coat and skin and recognising the correct conformation according to the standards of the various breeds.
This practical experience, gained through competitions, dog shows, grooming sessions and years of observation in the field, has inspired the desire to create a truly distinctive cosmetic line: professional formulations that combine exceptional performance with absolute respect for the dog's health.
The raw materials are selected with the same rigour as that used to select a breeding dog: only high-quality ingredients, chosen to guarantee visible results on the coat and skin, whilst avoiding the risk of irritation and imbalances.
Oropuro Pet® is the answer, born of the most advanced cosmetic research, to the needs of breeding, grooming and handling: products designed for those who work with dogs every day, but also perfect for owners who want to offer their four-legged companion a 'show ring' standard of care. Each formula is tested by industry professionals who assess its effectiveness, performance and ease of use in real-world settings, from the backstage areas of major shows to daily grooming routines.
This wealth of experience is also reflected in the Oropuro Pet® grooming salon in Rome, at 29 Via Antonio Cantore (near Piazza Mazzini): a space dedicated to the beauty, wellbeing and health of dogs, where the brand's products are used daily in professional treatments, delivering visible results and careful daily care for the coat and skin.
The salon offers a comprehensive grooming service carried out by the expert hands of Sabrina Vitali: bathing, including hydromassage and ozone therapy; both commercial and show-style clipping; and stripping, with particular attention paid to the coat, skin and conformation of the various breeds.
Ozonated water is used for washing; thanks to its sanitising and deodorising properties, it helps remove bacteria, fungi and unpleasant odours, leaving the skin and coat healthier, softer and cleaner.
The grooming area is sanitised and lit with Biovitae® lamps, a microbicidal LED light free from UV rays, making it safe for both humans and animals.
Biovitae® is the only patented technology that continuously sanitises the air and surfaces by eradicating bacteria, viruses, fungi and mould, thereby preventing the risk of infection* and allergies**.
Equipped with the finest equipment, the Oropuro Pet® grooming salon offers an elegant and refined setting where pet parents can sit comfortably in an armchair in the reception area and, perhaps whilst listening to music, watch the various stages of their dog's grooming in complete peace of mind through the large glass wall opposite.
If it’s Oropuro Pet®,
it shows.
(*) The ability of Biovitae technology to reduce the viral and bacterial load within environments by up to 99% is documented by independent scientific tests and studies reported by the manufacturer (www.biovitae.it).
(**) of microbial origin.